Solving Problems while keeping you informed at every stage of the process

Product development involves a process of identifying and solving problems for our clients. This process often starts with gathering information about the client’s needs and goals. This may involve conducting market research, gathering feedback from potential users, and analyzing data about the target market. Once the problem has been identified, the product development team can begin brainstorming and prototyping solutions. These prototypes are then tested and refined until a final product is ready for production. Throughout the process, it is important to continuously gather feedback from you as well end users to ensure that the final product meets your needs and addresses the identified problem effectively.

“As we enjoy great advantages from the inventions of others, we should be glad of an opportunity to serve others by any invention of ours, and this we should do freely and generously”.        Benjamin Franklin

Innovation is a driving force behind progress and advancement in all areas of life. It allows us to find new and better ways of doing things, to solve problems and meet challenges, and to create value for ourselves and others. Without innovation, we would be stuck in the same patterns and practices, unable to improve or adapt to changing circumstances. Innovation can come in many forms, from small improvements to groundbreaking new ideas, and it can happen at any level, from the individual to the organizational. It is a key factor in the success of businesses, governments, and societies, and it is essential for continued growth and development. Therefore, it is important to cultivate a culture of innovation in our team and to encourage and support the exploration of new ideas and approaches.

Understanding behavior is everything at 123 Design. This means we develop products with an in depth, understanding and discovery of what people and end users actually want and need. This movement requires taking responsibility as designers while we look into ourselves as human beings. What we like, desire, dream of having, or just simply being a user that has a product in their possession as a status symbol.  This means covering social and technical systems as well as environmental and political ones. Not every product can be used anywhere in the world. Sometimes it needs to be adapted to its geolocation and socioeconomical environment.

This research involves a vast variety of definitions such as, immersive market research as well as the competitive landscape as we map the identity of the product. It all boils down to understanding the positioning of your product

Customer research and insights involve a variety of approaches— immersive market research, competitive landscape audits and customer journey mapping, to name a few. At the highest level, it’s all about understanding how your product, service or experience should be positioned in the market—and then giving you a strategic roadmap to make that new position a reality.

Everything at Smart starts with understanding behavior. Not just human behavior to discover what people want and need. But also how entire systems behave—from social and technical systems to environmental and political ones, too.

It helps us identify the motivations and patterns from which we develop meaningful insights. We use these key insights about behavior to identify the right opportunities for your business.

Offerings in Research

Customer research and insights

Quantitative user research

Customer journey mapping

Competitive landscape audits

User and usability testing

Trend and market research

Ethnographic research