For the Practical Manifestation of Your Creative and Innovative Dreams…

Award winning industrial design company providing product design consultancy services that span the entire product design and development, 3D modeling, prototyping, engineering and manufacturing processes.

Our engineering design firm assists fortune 50 companies as well as individual inventors with products in the Consumer, Medical, Industrial, Commercial, Retail and Transportation markets.

“As we enjoy great advantages from the inventions of others, we should be glad of an opportunity to serve others by any invention of ours, and this we should do freely and generously”.        Benjamin Franklin

123 Design, is a one-stop-shop where inventors bring their ideas and products to the consumer.  Not all products are ready for the market. We at 123 make sure we invest the time into making sure that the product is feasible and ready for the end-user to embrace the idea. We operate as a power-house with a global team that gives us the knowledge and insight of what is coming whether it is a futuristic design or re-inventing a better mouse trap. The main goal is not only to have a product make it on the shelf but rather stay on the shelf for years to come. We assist inventors and startups in producing a state of the art consumer product as well is backing you with an R&D team that you can lean onto whether it is an ivestor meeting, Shark Tank presentation or ready to place it on Direct to Consumer Sites such as Amazon, Etsy or Ebay etc. Starting from your first consultation you will realize the knowledge and experience our team come to you. From Industrial Design, Mechanical Engineering, Electrical Engineering, Prototyping, Tooling and Production of the product and drop shipping it to the appointed location.

Understanding behavior is everything at 123 Design. This means we develop products with an in depth, understanding and discovery of what people and end users actually want and need. This movement requires taking responsibility as designers while we look into ourselves as human beings. What we like, desire, dream of having, or just simply being a user that has a product in their possession as a status symbol.  This means covering social and technical systems as well as environmental and political ones. Not every product can be used anywhere in the world. Sometimes it needs to be adapted to its geolocation and socioeconomical environment.

This research involves a vast variety of definitions such as, immersive market research as well as the competitive landscape as we map the identity of the product. It all boils down to understanding the positioning of your product

Customer research and insights involve a variety of approaches— immersive market research, competitive landscape audits and customer journey mapping, to name a few. At the highest level, it’s all about understanding how your product, service or experience should be positioned in the market—and then giving you a strategic roadmap to make that new position a reality.

Everything at Smart starts with understanding behavior. Not just human behavior to discover what people want and need. But also how entire systems behave—from social and technical systems to environmental and political ones, too.

It helps us identify the motivations and patterns from which we develop meaningful insights. We use these key insights about behavior to identify the right opportunities for your business.

Offerings in Research

Customer research and insights

Quantitative user research

Customer journey mapping

Competitive landscape audits

User and usability testing

Trend and market research

Ethnographic research