iaMedium is the next generation system to unify the distribution of advertising to all demographics while at the iaMedium time providing public safety messaging. iaMedium was designed to meet three objectives:

Although funding today’s security requirements seems like a tall order, iaMedium’s financial model is realistic and achievable. For example, 1,000 terminals could generate $1B annually based on $1.50 per 30-second advertisement. Revenue generated will be shared with the city or municipality on a 80:20 basis until the system is paid for and then on a 70:30 basis over the remaining life of the contract or concession period.

IaMedium proposes tapping into this market with expanded emergency management capabilities to serve the public good by providing important information on emergency situations, crowd control, traffic management, evacuation routing, and news reports.
Public Safety

IMPROVING PUBLIC SAFETY TARGETED COMMUNICATIONS PROVIDING PERTINENT REAL-TIME INFORMATION

iaMedium offers strategic two-way communications and messaging across the network during area-wide emergencies such as acts of terror, natural disasters, and acute traffic congestion due, for example, to road closures, construction activity, accidents, or delayed or cancelled public transportation.

iaMedium’s flexibility provides the ability to change and pinpoint the content on one terminal in a geographic area or across the entire system, depending on need. Its customized coverage can change from hour to hour and location to location and can be offered in any language to match the target population.

iaMedium allows public officials and emergency management personnel to pinpoint communications to business districts, neighborhoods, and surrounding suburbs so that when incidents occur they can discourage, if not prevent, tens of thousands of additional commuters from entering the affected areas during emergency or evacuation situations.

Integrated Systems

Nuclear/Radioactive Isotope Detection System
Computer-Aided Trace Detection System (CATD) (where applicable)
Incident Video Synchronization System (IVSS)
Global Operations Monitoring and Analysis Center (GOMAC)
Public Protection
iaMedium incorporates multiple technologies for detection of weapons of mass destruction (WMD), multi-camera archiving, first-responder communications, and monitoring. Deployed throughout metropolitan areas, mass transit systems, ships, ferries, public buildings, and other critical infrastructures, iaMedium works continuously throughout natural disasters (e.g., floods), WMD attacks, and other crises to deliver public and emergency messaging (e.g., public service messages, traffic and crowd control, and evacuation routing). iaMedium offers a unique solution for emergency communications and it serves multiple functions:
Providing city official with direct and daily communications access to citizens
Providing an ongoing communications and alert system
Targeting emergency messaging and instruction in multiple languages (pinpointed messaging to specific iaMedium terminals) ensuring people are informed and can respond accordingly in an emergency (e.g., rerouting traffic)
Supplementing traffic management with updates on delays, construction, detours, and accidents
DESIGN ATTRIBUTESINTEGRATED SENSORS AND EMERGENCY COMMUNICATION SYSTEMPROVIDING A SECOND LINE OF DEFENSE FOR PUBLIC SAFETY AND RESPONSE INITIATIVES
The public face of iaMedium is two ruggedized, flat-screen LCD monitors with integrated sensors and smart technology for detection of weapons of mass destruction and hazardous/contraband materials. iaMedium terminals can be installed and deployed throughout metropolitan areas at public transportation stations, inside rail cars and buses, at bus stops and shelters, in key strategic buildings (e.g., Sears Tower), and at high-attendance events (e.g., Superbowl). Its features can include:Ia’s Nuclear/Radioactive Isotope Detection System
Ia’s Computer-Aided Trace Detection System (CATD)
Ia’s First Responder Communications Relay and Interoperability
Ia’s iaSecure
Ia’s Incident Video Synchronization System (IVSS)