Industrial Design | Graphic Design
Step 1 – Reviews During the Graphic Design Brief
In the graphic design process we go through the design brief a few times until we thoroughly understand the idea. We determine the client’s budget and deadline for delivering the work assets. Finishing the job on time is a vital and crucial goal so we agree on a specific date that include a buffer for anything that can go wrong during the process. While we evaluate the brief, checking for keywords and deliverable’s, we also consider how lengthy the design process is going to be and factor this to your work plan.
We search for and highlight keywords associated with the industry, market, form factor, tone, elegance and even the target market that is associated with the end product. Some societies like white, some black so while we tailor our designs we keep them in mind. If you are ever visiting downtown NYC, you will see that most of the people walking the streets have a gray tone in clothing while residents of Hawaii are more likely to wear colorful clothes. This feature effects the way the society in that area thinks and breaths. They expect it also in the products that are presented to them but it might also be the complete opposite. Of course that means the process is not that simple. There is so much the designer has to factor in during the design process especially when paying attention to the type of product you are providing. The are unlimited factors that effect the graphics design and we are sure it would take years to write up here on this page. We essentially find out more about the end target market. This method allows us to interpret and react to a packaging, graphic representation or logo and emblem design.
Step 2 – Research and Discovery of Graphic Design
Research makes us a much better designer, saving plenty of thinking time. This task is vital. You’ll be engaged using the end users needs, making your design far superior compared to rest. Don’t skip this task if you are entering an independent design contest, as a while it is allocated to research (as much as half an hour) the time spent provides so much benefit.
Take a look at:
- Understanding the business
- Target market & demographic (age, gender, location)
- History & culture of the trademark
- Comprehending the brand value and vision
- The client’s industry and primary competitors
Together with a focused or short research phase inside your design process will sync your opinions together to reply to the brief.
Step 3 – Brainstorming and Sketching the Concepts
This is the time to drag all of our ideas together. Beginning with creating symbols or motifs. Explore and test typefaces and bearing in mind the most updated trendy logo, emblem and/or graphics trends when working. We make sure to jot down all of our ideas onto paper.
The first go-around is usually with a Wacom Tablet or just plain old pencil and paper. Based on the time allocated we restraint our efforts, sketch quickly or perhaps in detail. Putting a design down on paper via pencil and pen is usually easy and doesn’t consume as much time in comparison to preparing a digital version of the graphics. Even if it is a sketch!
The advantages of sketching enables us to definitely create designs rapidly. You are also more liberated to create without any limits. (Programs like Adobe Illustrator and Adobe Photoshop can be quite restricting, when you wish to create quick sketches.)
Step 4 – Building Concepts
Developing three to five different finished concepts is the initial goal. This is to provide you with choices. They go anywhere from simple to digital designs.
Our goal is to present and mostly explain what we have in mind and how we see it fit with your design idea and concept. We make sure to love all of our concepts. We do not create them just for having something to present. We want you to be happy with what you receive and focus on paying attention to what your feedback is. Anything you say will be our directive. Our goal is to hone down in a direction that eventually you will be comfortable with.
Step 5 – Evolve and Iterate the Concepts
With the design options we actually have infinite amount of concepts to go with. always keep in mind that we can combine, modify or even use the exact concept we come up with. There is no sin to this process as it is always good to come up with multiple ideas now rather than later.
If you like a one of the design concepts then it is time to finalize the finished work. We usually supply you with the original design as well as JPEGS and PDF files for you to access easily even through your smartphone.
