Yet another product from 123.Design has been featured on CNBC. " Snappy Screen" , a product that revolutionizes the application of sunscreen, was spotlighted on CNBC's Power Pitch on July 9th.
The product was conceptualized by Kristen McClellan after she had grown tired of trying to apply sunscreen over her entire body before a day in the sun. Knowing she was not the only one with this grievance, she embarked on a mission to create a new and effective way to apply sunscreen.
She took her idea to 123.Design, who saw great potential in the product. 123.Design worked closely with McClellan to engineer a design from her idea. Putting the concept into theoretical practice, they worked meticulously to bring Snappy Screen through the design stages and into the prototype stage. After thorough testing of the first prototype and further design work to perfect the model, Snappy Screen was advanced to a second prototype stage. It has been tested at the Atlantis Resort and Hotel in the Bahamas.
Snappy Screen works by misting sunscreen over a person's body while they stand in a booth. Hotels and resorts that purchase Snappy Screen booths will usually place them by their pools or beach accesses, places where people who would use the product would certainly be passing by. They issue cards, much like credit-cards, that can be loaded with a certain amount of Snappy Screen credits. A person using a booth can swipe their Snappy Screen card and then select their appropriate height range (above or below 5 feet) and SPF level (15, 30, or 50 SPF). They then have 7 seconds to step into the booth before the nozzles disperse the sunscreen. The application process takes mere seconds.
The nozzles themselves spray the sunscreen in a very even mist, much like a spray-tan booth. 123.Design's intricate design enables the mist to eliminate spottiness and ensure that the entire body, including the face, is covered in sunscreen. The sunscreen itself is water-proof (though, McClellan points out, it is still recommended by experts that you reapply even waterproof sunscreen after extended time, especially after being in the water). The complete coverage by the misting helps users protect every inch of exposed skin and therefore aid in avoiding the possibility of skin cancer. The American Cancer Society estimates that there are 3.5 million cases of non-melanoma skin cancer in the U.S. each year. McClellan believes that Snappy Screen can help to lower that number.
She also believes that the reason for so many cases of skin cancer is not that people are not using sunscreen, but that they are not applying it to every part of their body and/or are not re-applying often enough. Snappy Screen can take care of the issue by not only applying sunscreen evenly, but also by making it incredibly easy for people to re-apply sunscreen after the estimated time it takes to wear off.
Snappy Screen makes most of its profits by selling the cartridges of sunscreen that go inside the machine. Hotels buy the machines at cost and then buy the 4-gallon sunscreen refills in bundles sold by McClellan's company. She explained to CNBC that they think of the cartridges as " ...the Keurig cup of sunscreens."
The sunscreen business itself is an $8.5 billion industry, according to CNBC's article on Snappy Screen. McClellan hopes to capitalize on the immense growth in this industry, and has raised about $400,000 from angel investors. And McClellan is not out to just make money - a portion of Snappy Screen's profits will be donated to programs that educate in the prevention and protection against skin cancer.